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Category Marketing Manager

About us

Globally we are the leaders in juvenile infant products. In Australia, we are the leading supplier of child car restraint systems and nursery products nationally. Our brands are highly sought-after including Maxi-Cosi, Quinny, Safety 1st, Tiny Love and Mother’s Choice.

Your mission

We are looking for a talented & creative Category Marketing Manager to work within a fast paced, hands-on environment to drive our brands. Reporting to the Senior Product & Marketing Manager, you will be responsible for developing brand positioning and all marketing activities. This will involve providing strategic direction to generate demand for the brands

Key responsibilities

*Providing strategic direction to generate demand for the brands, *Improve customer advocacy and *Drive conversion to purchase, *Take the lead in developing and executing product launch plans *Develop effective point-of-purchase displays, *Attend customer expos and retailer-driven marketing programs.

Your profile

As the Category Marketing Manager you will ideally possess: • A genuine passion for safety and lifestyle products • Strong digital, social, e-commerce skills • Proven experience with social media, digital strategies, and day-to-day implementation • Experience in consumer and trade-based marketing • Track record in presenting to customers • Performance-focused including the ability to meet critical deadlines & budget constraints • High level of emotional intelligence and maturity; appreciate the importance of collaborative relationships • Minimum 4 years’ experience working within a dynamic marketing department or agency environment • Degree qualifications in Marketing, Communication, or other relevant tertiary qualification Bonus Skills: • Able to walk in the shoes of a first-time mum or dad • Making friends with everyone in the office

Are you ready to grow with us?

The people behind our products and brands make Dorel Juvenile an even stronger company. We are extending our leading market position and believe team spirit, personal drive, and accountability can make a real difference in achieving sustainable growth. This is essential to our future. We invite you to grow with us!


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