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Digital Acquisition Specialist
About usGlobally we are the leading supplier of juvenile infant products. In Australia, we are a leading supplier of child restraint systems and nursery products and our brands Maxi-Cosi, Safety 1st, Tiny Love and Mother’s Choice, are highly sought-after.
Your missionReporting to the Digital Manager, you will be responsible for driving traffic and acquiring new customers (conversion) across digital channels to achieve targets in accordance with long-term profitability.
Key responsibilitiesYou will take ownership of • Analytics including the tracking and reporting of all website and digital metrics, providing accurate weekly, monthly, and ad hoc reporting including commentary and recommendations to leadership and peers. • Assist with Website optimization including UX and conversion optimisation (e.g. VWO) • CLV experience including Day to day Automation / Engagement cloud management and performance • Assist with projects as directed • Some B2B work is also anticipated • You may also manage external agency relationships as required. Implement and manage all digital acquisition activity to achieve our set objectives • Liaise with creative services, customer services, and brand to ensure each campaign is timely, error free and communicated (where necessary) across the business • To manage the agency relationship, delivering PPC, & paid social campaigns • Provide detailed analysis and reporting of campaign performance both upfront and as part of customer lifetime development
Your profile• Strong experience and knowledge of analytics and SEM tools • Numerically minded with strong excel skills and the ability to capture relevant data to use in decision making and reporting • Proven experience of being in a digital role and possess strong digital knowledge and ability to achieve KPIs • Experience of implementing digital strategies including PPC, Social Media and Affiliate • Ability to analyse data and identify new opportunities • Strong organisational skills to keep tight deadlines in a fast-paced environment and excellent interpersonal skills • Excellent presentation skills and posses the ability to present key ideas in an articulate manner • Experience of working in a multi-channel direct consumer environment with experience of offline media
Are you ready to grow with us?This role is primarily office based in Sunshine West (Melbourne, Victoria) The people behind our products and brands make Dorel Juvenile an even stronger company. We are extending our leading market position and believe team spirit, personal drive, and accountability can make a real difference in achieving sustainable growth. This is essential to our future. We invite you to grow with us! In return for your dedication and hard work we will provide you personal growth, career development opportunities and a fantastic work environment
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