Dorel Juvenile opened the new Experience Center for retailers in Helmond, the Netherlands. The center houses the newest collections and products in an inspiring atmosphere. A visit to the Experience Center helps retailers getting a good understanding of Dorel Juvenile’s portfolio and enables them to easily share this knowledge and feeling with their customers.
The past weeks Dorel Juvenile already welcomed the first retailers in this new energizing setting to preview the brand new collections of Maxi-Cosi, Quinny, Tiny Love, Safety First and Baby Art. Ingmar van den Berg, Commercial Director BeNeScan: “Consumer experience is crucial in today’s rapidly changing world and we want to help retailers with optimizing this experience to the max. Our Experience Centre is a great source of inspiration for them on how to translate trends, brand and collections into stores.”